Listings are an online summary of essential information for your practice that serve as a powerful tool to help clients find you online and in real life. Here’s what you need to know:
NAP+W
No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.
Name Address Phone number + Website
These four pieces of information are the practice listings starter-pack. They provide the basic information potential clients need to have in order to research, contact and locate your practice.
Want to score some major bonus points? Include information like hours of operation in listings—it’s what clients are most interested in!
Will my listings work?
The effectiveness of a medical practice listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for clients to find your practice. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?
Why are listings important?
Listings with good presence and accuracy will undoubtedly pay off for your practice. Here’s how:
No more hide and seek
Just as the brightly lit bat signal guides everyone’s favorite caped crusader, accurate and readily available listings will help guide clients right to your practice’s door steps.
If a practice’s listing is incorrect or missing, the majority of clients will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures clients are actually able to small practice locations while they’re open for business. This means increase in revenue, gaining new clients and, just as importantly, it means the practice can be reviewed.
“In my humble opinion…”
An ample review pipeline is an essential tool for developing a medical practice’s online reputation and fostering client loyalty. Reviews allow clients to communicate their experience with a practice to potential clients, but if consumers can’t find a practice listed online, their opinion of it won’t be well-informed. Accurate listings create the opportunity for transparency between practices and their clients in the form of reviews, and the availability of this information will help increase a practice’s visibility.
All aboard the search engine
Consistent, accurate listings and the generation of reviews will directly benefit a practice’s visibility by boosting its ranking in local search engine results. Search engine optimization is a complex tool, so why not take advantage of it by simply ensuring your practice is listed accurately! Increased visibility means more clients, and who doesn’t want that?
Now what?
This listings low-down provides a basic definition and describes the benefits of medical practice listings. Create listings on sites worth lots of points to improve your listings score. We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics and more.
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